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Marine & Water Sports

Sips
Watersports

Social MediaPaid Advertising Web DevelopmentBooking System Strategy
The Brief

A long-term digital partnership built to grow a brand, solve operational bottlenecks, and convert online presence into confirmed bookings.

Sips Watersports Malta partnered with Novum on a long-term retainer in 2025 to strengthen their digital presence through social media management and paid advertising. Over a full year, we built a consistent content strategy, increased brand visibility, and supported their growth through ongoing campaign optimisation.

As demand grew, a key operational challenge emerged. Bookings were arriving through Instagram and Facebook messages, phone calls, and WhatsApp, creating inefficiencies and limiting scalability during peak periods. Novum outlined a strategy to shift Sips towards a more structured, conversion-driven system — and in 2026, we launched a brand new website with real-time booking availability, instant confirmation, and a powerful backend management system for day-to-day operations.

What We Did
01
Social Media Management — We built and managed a consistent content strategy across Instagram and Facebook, increasing brand visibility and engagement throughout the full-year retainer.
02
Paid Advertising Strategy — We managed paid campaigns and evolved the strategy from engagement-focused to traffic-driven advertising, directing audiences directly to the new booking platform to maximise confirmed reservations.
03
Website & Booking System — We designed and launched a new website with real-time availability, instant booking confirmation, and a backend management system enabling the Sips team to monitor bookings, update schedules, and export reports efficiently.
Project Details
Client
Sips Watersports Malta
Sector
Marine & Water Sports
Year
2025 – 2026
Services
Social MediaPaid Advertising Web DevBooking System Strategy
The Impact

Results
that matter.

473K
Ad Impressions
Total impressions generated through paid advertising campaigns across a full year of management.
129K
Total Reach
Unique accounts reached through targeted paid advertising on Instagram and Facebook.
12+
Months on Retainer
Over one full year managing social media, advertising, and delivering the website and booking system.
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