Sports & National Competition

Malta Rugby
Championship

BrandingBrand Guidelines Strategy

The Brief

Create a powerful new identity to unite and elevate all domestic rugby competitions in Malta.

The Malta Rugby Championship was created to bring all local rugby competitions under one structured and professional system. It required a modern identity that reflected both the progress of the sport and its ties to Maltese rugby heritage — a brand strong enough to carry the weight of national competition.

Without a unified brand presence and a clear competition hierarchy, the existing structure lacked the visual credibility and recognition needed to grow visibility and raise the profile of the league. A strong identity system was essential for establishing the MRC as a prestige platform for the sport in Malta.

What We Did

Brand Identity System Creation — We built a complete brand identity around the values of strength, heritage, and future growth — designed to carry the championship forward.

Logo Mark Development — We created the Ram logo mark, inspired by the long-standing mascot of Maltese rugby and designed to be instantly recognisable at every level of the competition.

League Branding Structure — We developed a colour-coded identity system that gives each competition its own distinct look while maintaining consistency across the full championship.

Project Details

Client

Malta Rugby Championship

Sector

Sports & National Competition

Year

2025

Services

BrandingBrand Guidelines Strategy

The Impact